This is a fake Band-Aid campaign with their targeted audience in mind. A campaign was created to focusing on the moments around when someone would need the product. The firt moment, the time before the injury, is addressed by the cushion at the bottom of the slide. It is trying to prevent an accident that could occur. The second moment, the moment right before the accident happens, is addressed through the advertisement. It depicting the girl as she is about to fall off the swing set. The handout addresses the moment third moment, the moment after the accident has happened. The tag lines reiterates that the product will be their when you need it.
Lateral Surf Shop is a fictional surf shop that is more geared toward the family and introducing the surf culture to kids and beginning surfers. This was creating a brand and designing some of the smaller things the store would carry.
Learn to talk like a Pirate while reviewing your ABC's! This is just a small sample of what this book contains!
The Alchemist by Paulo Coelho was the book I chose to redesign with an Egyptian style art and colors. There are specific symbols chosen that are key to the books plot as reward once done reading. This also targets previous readers and entice them to buy this version.
A fun out of the box ad campaign idea for Dyson. Dyson was chosen for their unique and innovative designed products. Combining their reputation of seemingly futuristic technology and the well known urban legends of Area 51 to create a series of advertisements that could explain the origins for their products.
