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Challenge:
Create a surf shop within the branding space.
Solution:
The branding for this surf shop was designed around the event of wind meeting water to create waves. This influenced the logo which uses the dark blue and light blue hues to represent water and wind respectively. This idea also plays a role in the typography as the letters meld into each other to show that everything has an action and a reaction just like the wind and water. The design is then used throughout the different aspects of the store which is geared towards beginning surfers and families. At this store they will be able to find the essentials such as a surf instructor, which will have their own business cards with the logo represented; surf gear, like the surf wax; a swim wear line, where the price tags will be displayed; and gift cards.