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Challenge:
Choose a product in the personal care section of a store. Research and create an advertising campaign within the company’s branding space.
Solution:
This marketing campaign was inspired by the free active play of children in a playground. The child swinging brings in the first focus of the campaign. The advertisement is the moment before an accident, when gravity is not in a child’s favor. The second observation made was the hard landing after a ride on the slide. When a child lands, the cushion with the Band Aid ad at the bottom will not only soften the blow of the landing, but it will also help prevent further accidents. In the end, there are always going to be times that an accident can not be prevented or predicted. During the time of the campaign, volunteers will help to remind parents that Band Aid will be available to cover up those cuts, scratches, and bruises.